A native Atlantan, Tracaris spent his formative years absorbing the fundamentals of entrepreneurship. After relocating to New York and graduating from William Esper, he sought to honor his late mother. So, in 2019 he launched TRACARIS after accidentally mirroring a trip she took to Paris and London. While in London, he discovered how vast and luxurious the beauty market across the pond is, however in this same instance, he realized that none of these products represented the men and women like himself, so he decided to fill that void on those shelves. Using modern designs and combining his innate taste, each skincare product is solution-oriented, intentional, and a tangible representation of his mother, himself, and their bond over self-care, while ushering in a new wave of masculinity.